About Probiz Finance

Business finance, brokered by someone who sat on the other side of the table

Probiz Finance is a Melbourne commercial finance brokerage founded by Pooja Choudhary — 25+ years in banking and lending, including senior roles at NAB and ANZ. We help Australian business owners buy, fund and grow their businesses without fighting the banks alone.

Ex-NAB & ANZ business banker 50+ lender panel Rated 5.0 on Google
Pooja Choudhary, Founder of Probiz Finance
5.0
★★★★★
Google rating
25+
Years in banking and lending
100+
Businesses funded
$30M+
Finance settled
50+
Lending partners
Some of our 50+ lending partners
Better Choice MyLoan Elect NAB Resimac St George Bank Adelaide Bank BOQ Commercial Broker Citibank La Trobe Financial AMP Bank ANZ Bankwest Commonwealth Bank ING Macquarie Bank Suncorp Westpac
Who we are

You shouldn't have to face the banks alone

Too often, business owners get stuck trying to get a loan approved — buried in paperwork, second-guessed by lenders, and pulled away from the business they should be running. That's the problem Probiz Finance exists to solve.

We're a Melbourne-based commercial finance brokerage specialising in business acquisition and business finance, with property and healthcare finance alongside. We know the lending criteria of Australia's major banks and non-bank lenders from the inside, and we use that to match your business with the right lender and structure — not just the first one that says yes.

We take the time to understand your business properly before recommending anything, keep the process transparent from start to finish, and package your application so a lender sees it the way you'd want them to. Because we're a broker rather than a single bank, we compare across our 50+ lender panel to find the fit that's actually right for you.

Banker's-eye view

We've assessed business lending from the credit side of the table. We know what a lender needs to see — and how to present your application so it lands.

Whole-of-market

A 50+ lender panel spanning the majors, second-tier banks and specialist non-bank lenders — so you're matched on merit, not on who we're tied to.

Transparent, no cost to you

Our broker service is free to you — lenders pay our fee, and that commission is disclosed. Costs and terms are confirmed in writing before you commit.

Pooja Choudhary, Founder of Probiz Finance
Meet the founder

Pooja Choudhary

Founder & Principal Finance Broker

Pooja leads Probiz Finance from Melbourne, bringing 25+ years in banking and lending. She built her expertise in business and commercial finance during senior roles at two of Australia's major banks — National Australia Bank (NAB) and Australia & New Zealand Bank (ANZ) — before founding Probiz.

That background is the point of difference. Having sat inside the banks assessing business lending, she knows how credit teams think, what they look for, and where good applications fall down. Clients come to her for straight answers, tailored lending solutions and a process that respects their time.

Ex-NAB Ex-ANZ Business & commercial finance Melbourne-based

Away from lending, Pooja is a mum of two girls and lives with her family in Ringwood, Victoria. She's into travel, yoga and meditation, and is unapologetic about good coffee and a sweet treat.

“Time is money” — which is exactly why timely finance can be the difference for a business.
How Pooja works

Three principles behind every deal

Not every product suits every business. Pooja's approach is built to find the one that actually fits yours.

1

Talk about your business

Every engagement starts with a real conversation. We take the time to understand how your business actually works before we recommend anything.

2

Analyse properly

We read your business trends and the wider market to uncover your real lending need — not just the request you walked in with.

3

Tailor the solution

Every business is different, and no single product suits everyone. We match you to the right lender and structure for your situation.

Licensed & accountable

A regulated Australian credit business

Probiz Finance operates under Australian credit licensing and holds current registrations. We disclose the commission we receive from lenders, and our recommendations are made in your interest.

ABN
52 661 057 647
Credit Rep No.
542838
Australian Credit Licence
384704
Based in
Ringwood, VIC

Probiz Finance is a credit representative authorised under Australian Credit Licence 384704. Any advice is general in nature. Lending is subject to lender assessment, terms and conditions.

What clients say

Rated 5.0 on Google

5.0 ★★★★★ from Google reviews
Read all reviews on Google →
★★★★★ G

Pooja understood our business straight away and found a lender the banks wouldn't have pointed us to. Clear, honest and quick to respond...

Vimee Walia
Review from Google
★★★★★ G

We recently had the pleasure of working with Probiz Finance and could not be more satisfied with the experience...

Shanky Makkar
Review from Google
★★★★★ G

I've relied on Probiz Finance for my business lending needs for quite some time now, and every experience has been...

Anmol Sharma
Review from Google

About Probiz Finance — common questions

We're a Melbourne commercial finance brokerage. We help business owners arrange finance — to buy a business, fund working capital, purchase assets or property, and more — by matching them to the right lender across our 50+ lender panel and packaging the application. We're a broker, not a lender.

Your bank can only offer its own products. As a broker, we compare across many lenders to find the right fit — and because Pooja spent years inside NAB and ANZ assessing business lending, she knows how to present your application so lenders respond well. You get a whole-of-market view plus insider knowledge, in one conversation.

Our broker service is free to you — lenders pay our commission, which we disclose to you. There's no fee for the initial conversation or assessment, and all costs and terms are confirmed in writing before you commit to anything.

We're based in Ringwood, Victoria, and work with business owners across Melbourne, Sydney, Brisbane, Perth and Adelaide. Much of our work is done by phone, video and email, so location is rarely a barrier — but if you're local, Pooja is always happy to meet for a coffee.

Yes. Probiz Finance operates as a credit representative (No. 542838) authorised under Australian Credit Licence 384704, ABN 52 661 057 647. Any advice we provide is general in nature, and all lending is subject to lender assessment, terms and conditions.

The easiest way is to book a free 30-minute chat with Pooja — a coffee or a virtual catch-up. You can also call or WhatsApp 0415 929 728, or send a quick message using the form below and we'll come back to you within one business day.

Say hello

Start a conversation with Pooja

No obligation, no pressure — just tell us a little about what you're after and we'll come back within one business day.

  • Read personally by Pooja — ex-NAB & ANZ
  • Free, no-obligation first conversation
  • Coffee or virtual catch-up, your choice

By submitting, you consent to Probiz Finance contacting you about your enquiry. Your details are handled in line with our privacy policy and are never sold.

Book your coffee or virtual catch-up

The best way to know if we're the right fit is a conversation. No cost, no obligation — just straight answers about your finance options with Pooja.

Meet Pooja from Probiz Finance

Let's Talk?

Please feel free to contact us. We’re super happy to talk to you.
Feel free to ask anything.